We make digital products simple
Design services for product teams
We design based on how people think and behave.
Research & Analytics
Good solutions are informed by well-defined problems. Studying your users and data tells you what’s wrong and why.
Frustrated customers directly affect your bottom line. Reduce friction and create delight by making your product easy to use
Building a new product or feature can be risky. We validate ideas so you cut costs and get immediate answers on feasibility.
Brilliant execution is not enough. Build the right features at the right time by balancing business, design and technology.
Clients we’ve worked with
We’ve worked in beauty, insurance, travel, e-commerce, startups and more.
“Mike and his team at Minitheory are great. Patient, methodical with high quality output. I’ll vouch for them!"
Foo Tiang Lim, Evernote
“We have used consultants from Minitheory and we have found them to be bright, knowledgable and enthusiastic. We would choose them again.”
Paul Maitland, Aon
“Minitheory was instrumental in our early growth phase, taking the product from beta to launch. Excellent work attitude and attention to detail.”
Turochas Fuad, travelmob
“Mike and the Minitheory team are awesome. I've worked with them since the very beginning and they get things done!”
Jessica Mah, inDinero