We make software simple.

Design services for product teams

We design based on how people think and behave.

Research & Analytics

Good solutions are informed by well-defined problems. Studying your users and data tells you what’s wrong and why.

Interface Design

Frustrated customers directly affect your bottom line. Reduce friction and create delight by making your product easy to use.


Building a new product or feature can be risky. We validate ideas so you cut costs and get immediate answers on feasibility.

Product Strategy

Brilliant execution is not enough. Build the right features at the right time by balancing business, design and technology.

Clients we've worked with

We’ve worked in beauty, insurance, travel, e-commerce, startups and more.

"Mike and his team at Minitheory are great. Patient, methodical with high quality output. I’ll vouch for them!"
Foo Tiang Lim, Evernote
"Minitheory was instrumental in our early growth phase, taking the product from beta to launch. Excellent work attitude and attention to detail."
Turochas Fuad, travelmob
“We lucked out with Minitheory. They brought the vision to fruition through iterative designs. The close partnership made the entire project a joy to work on.”
Lindsey Chia, Creative Technology
"Mike and the Minitheory team are awesome. I've worked with them since the very beginning and they get things done!"
Jessica Mah, inDinero