We design based on how people think and behave.
Good solutions are informed by well-defined problems. Studying your users and data tells you what’s wrong and why.
Frustrated customers directly affect your bottom line. Reduce friction and create delight by making your product easy to use.
Building a new product or feature can be risky. We validate ideas so you cut costs and get immediate answers on feasibility.
Brilliant execution is not enough. Build the right features at the right time by balancing business, design and technology.
We’ve worked in beauty, insurance, travel, e-commerce, startups and more.
“We lucked out with Minitheory. They brought the vision to fruition through iterative designs. The close partnership made the entire project a joy to work on.” Lindsey Chia, Creative Technology
"Minitheory was instrumental in our early growth phase, taking the product from beta to launch. Excellent work attitude and attention to detail." Turochas Fuad, travelmob
"Mike and the Minitheory team are awesome. I've worked with them since the very beginning and they get things done!" Jessica Mah, inDinero